Overview
Faro Insurance Group needed a bilingual landing page to present its health insurance services, facilitating the connection with both Spanish- and English-speaking clients. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
The problem
The lack of a platform, as everything was managed through printed brochures, not only limited accessibility but also made it difficult to update and distribute information. By not offering support in multiple languages and relying on static materials, users who did not speak the primary language were excluded. This was especially relevant since many of the clients are Latino and mostly speak Spanish but not English, while in some cases, their family members speak English but not Spanish. The need for a bilingual and digital solution became crucial to improve accessibility, increase customer satisfaction, and expand the user base. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Design Process
Final Solution
The final landing page includes: