Faro Insurance Group

Overview

Faro Insurance Group needed a bilingual landing page to present its health insurance services, facilitating the connection with both Spanish- and English-speaking clients. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

The problem

The lack of a platform, as everything was managed through printed brochures, not only limited accessibility but also made it difficult to update and distribute information. By not offering support in multiple languages and relying on static materials, users who did not speak the primary language were excluded. This was especially relevant since many of the clients are Latino and mostly speak Spanish but not English, while in some cases, their family members speak English but not Spanish. The need for a bilingual and digital solution became crucial to improve accessibility, increase customer satisfaction, and expand the user base. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Design Process

  1. Client Brief: Defining project objectives and requirements.
  2. Market Research: Analyzing competitor sites to identify best practices.
  3. Visual Design: Creating a cohesive visual identity with the brand.
  4. Wireframes: Sketching the content structure and navigation flow.
  5. Prototypes in Figma: Creating an interface with clear navigation and full translation.
  6. Development: Programming the landing page in WordPress.

Final Solution

The final landing page includes:

  • A visible language selector.
  • Clear information about services.
  • Calls to action to facilitate information requests.
  • Mobile-responsive design.

The client noticed an improvement in connecting with their Spanish- and English-speaking audience, resulting in an increase in inquiries. The bilingual platform facilitated user interaction in their preferred language, expanding the business’s reach and improving the customer experience